It is a problem of understanding who we are trying to serve Without understanding who we are developing data or information for, we cannot focus on ensuring we deliver it in the way they need or prefer. The concept of a Persona A persona is a model of a fictional character that represents a user or customer.
Design - Personas
Design - Personas
Design - Personas
It is a problem of understanding who we are trying to serve Without understanding who we are developing data or information for, we cannot focus on ensuring we deliver it in the way they need or prefer. The concept of a Persona A persona is a model of a fictional character that represents a user or customer.